Why Meghan Markles Pricey 24 Honey is Causing a Stir in Montecito

Published: Saturday, November 22, 2025 at 10:50 am

Meghan Markle's "As Ever" Pop-Up Shop Sparks Controversy in Montecito

Montecito, California - The Duchess of Sussex, Meghan Markle, has launched a pop-up shop called "As Ever" in a bookstore in Summerland, California. The shop offers a range of gift boxes featuring items like jam spreads, scented candles, herbal teas, and honey duos, targeting affluent women in the area. The pricing of the items, including mulling spice kits at $12.50 and tins of flower sprinkles for $11, has raised eyebrows.

The pop-up shop is located near the Sussexes' home in Montecito. The bookstore is owned by Jennifer Rudolph Walsh and Victoria Jackson, friends of Oprah Winfrey, who are part of the Sussexes' social circle. The shop's design includes a photo display of inspirational figures and a focus on creating a "sacred" atmosphere.

The launch comes amid ongoing public scrutiny of the Duke and Duchess of Sussex. Recent events, such as a reported request to remove photos from a Kardashian-hosted party, have been perceived by some as an attempt to maintain a superior image. The Duchess's upcoming Netflix show and an interview with Harper's Bazaar have also drawn attention.

The shop's offerings are displayed with regal touches, including silver salvers and vases, and a sign reading "Thoughtfully Curated by Meghan, Duchess of Sussex." The pop-up shop has generated mixed reactions, with some customers browsing but not necessarily buying.

BNN's Perspective: While the Duchess's entrepreneurial endeavors are certainly a talking point, the focus on commercial ventures while maintaining royal titles raises questions about the Sussexes' commitment to the values they publicly espouse. The public's perception of authenticity is crucial, and the success of "As Ever" will likely depend on whether the brand resonates with consumers beyond the novelty of its royal connection.

Keywords: Meghan Markle, Duchess of Sussex, As Ever, pop-up shop, Montecito, Summerland, jam, honey, candles, gift boxes, Oprah Winfrey, Prince Harry, royal family, controversy, commercial ventures, Harper's Bazaar, Netflix.

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