Why Gen Z Have Terrible Sex Lives

Published: Monday, April 27, 2026 at 7:30 am

Gen Z's Sex Lives Impacted by Doomscrolling, New Study Reveals

A recent survey conducted by self-growth app RiseGuide has shed light on a concerning trend among Gen Z: the prioritization of social media over intimacy. The study, involving 2,000 Americans, found that 39% of Gen Zers choose social media over sex at least sometimes, with 21% doing so frequently. Alarmingly, one in eight Gen Zers finds scrolling more pleasurable than sex, while nearly a quarter see no difference between the two.

Researchers attribute this phenomenon to what they term "The Great Unwanting." This concept describes the growing preference for readily available, "cheap dopamine" – the brain's reward chemical – derived from activities like doomscrolling, over the "good dopamine" associated with intimacy and connection. The study highlights a decline in sexual activity among Gen Z, a trend some experts are calling a "sex recession."

The survey revealed that a significant portion of Gen Z spends considerable time on their phones. 44% report spending six or more hours daily, with 92% sacrificing sleep for scrolling. Furthermore, 20% ignore basic bodily needs to maintain screen time, and a staggering 74% consider doomscrolling as addictive as, or even more addictive than, tobacco or alcohol.

Experts suggest that the ease and addictive nature of doomscrolling, coupled with the avoidance of vulnerability inherent in forming connections, contribute to this shift. The impact extends beyond sex, reflecting a broader trend toward passive consumption. Doomscrolling can trick the brain into mistaking stimulation for rest, creating a cycle where users constantly seek information but never truly feel fulfilled.

To combat this, experts recommend breaking the habit of pairing scrolling with other activities, such as meals or bedtime. Prioritizing rest and presence is crucial, treating it with the same importance as scheduled commitments.

BNN's Perspective:

While the findings are concerning, it's important to approach this issue with nuance. The digital age presents unique challenges, and it's understandable that younger generations, who have grown up immersed in technology, may struggle with finding a healthy balance. Encouraging mindful technology use and promoting the value of genuine human connection are key steps in addressing this trend.

Keywords: Gen Z, sex, doomscrolling, social media, intimacy, dopamine, addiction, The Great Unwanting, relationships, technology, mental health, screen time, survey, study, addiction, digital age

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