WhatsApp is officially getting ads

Published: Monday, June 16, 2025 at 2:20 pm

**WhatsApp to Introduce Ads in Status Updates**

Meta, the parent company of WhatsApp, is officially integrating advertisements into the popular messaging platform. In an announcement made on Monday, Meta confirmed that ads from businesses will begin appearing within the "Status" feature, which allows users to share disappearing text, photos, voice notes, and videos. This feature is found within the "Updates" tab of the app.

The introduction of ads marks a significant shift for WhatsApp, a platform that has historically been ad-free. While Meta had previously considered and then shelved plans for in-app advertising, the company has now moved forward with its implementation. The decision comes as Meta seeks to further monetize its platforms, having generated over $160 billion in ad revenue last year.

Meta assures users that the ads will be tailored to their interests, utilizing limited information such as location, language, followed channels, and interaction with ads on the platform. Users will also have the ability to adjust their ad preferences through Meta's Accounts Center. The company emphasizes that it will not use personal data like messages, calls, or group chats to inform its advertising. Furthermore, Meta has stated that it will not sell or share user phone numbers with advertisers.

Alongside the introduction of ads, Meta is also implementing other changes to WhatsApp. The platform will begin showing promoted channels when users explore new channels to follow. Additionally, users will soon be able to subscribe to channels to receive exclusive updates.

BNN's Perspective:

The integration of ads into WhatsApp represents a natural evolution for a platform seeking to diversify its revenue streams. While some users may be concerned about the introduction of sponsored content, Meta's commitment to privacy and user control, as well as the placement of ads within the "Updates" tab, suggests a measured approach. The success of this implementation will depend on how effectively Meta balances monetization with user experience.

Keywords:

WhatsApp, ads, Meta, Status, advertising, updates, sponsored content, revenue, channels, privacy, monetization

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