Victorias Secret website is down in the US as the lingerie seller addresses a security incident

Published: Thursday, May 29, 2025 at 6:35 pm

Victoria's Secret Website Down in US After Security Incident

Victoria's Secret has taken its US website offline and is experiencing disruptions to some in-store services due to a security incident. The lingerie retailer, based in Ohio, hasn't provided specific details about the nature of the incident, but the company stated it immediately enacted response protocols and engaged third-party experts.

Customers visiting the US website are met with a message stating that operations are halted as a precaution. While the company is working to restore services, there's no estimated timeframe for when the website will be fully operational again. The company is attempting to fulfill orders placed before Monday and is extending return windows and coupon offers for affected customers.

While stores and PINK brand locations remain open, some in-store services, like returning online orders, are unavailable. Online customer care services are also affected. The UK website appears unaffected.

Reports suggest the incident may be a cyberattack, with Bloomberg News reporting that some office operations were halted and employees were locked out of their email accounts. Shares for Victoria's Secret dropped approximately 4% on Thursday.

This incident highlights the growing threat of cyberattacks, particularly for retailers. Experts advise consumers to be vigilant for potential phishing scams and fraudulent activity. The incident also underscores the importance of businesses prioritizing security measures and taking time to fully address security breaches to ensure long-term protection.

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