Victoria's Secret takes down U.S. website after "security incident"

Published: Thursday, May 29, 2025 at 5:39 pm

Victoria's Secret Website Down Following "Security Incident"

Victoria's Secret has temporarily shut down its U.S. website and some in-store services due to a "security incident," the lingerie giant announced. The Ohio-based company took these measures "as a precaution" and is working to restore operations, according to a message on the website.

While the company hasn't specified the nature of the incident, the move suggests a potential cyberattack. The website went dark sometime Wednesday, with some customers reporting issues as early as Monday. Customer care services are also offline.

Victoria's Secret is attempting to fulfill orders placed before Monday and is extending return windows and coupon offers for affected U.S. customers. While stores and PINK brand locations remain open, some in-store services, like returning online orders, are unavailable. The company's U.K. website appears unaffected.

Bloomberg News reported that Victoria's Secret also halted some office operations and locked some employees out of their email accounts. The incident has impacted the company's stock, with shares tumbling about 4% as of midday Thursday.

This incident highlights the growing threat of cyberattacks targeting retailers. Recent attacks have also impacted Adidas, Marks & Spencer, Harrods, and Co-op. Experts are urging consumers to be vigilant against potential phishing scams and fraud following the Victoria's Secret breach.

Keywords: Victoria's Secret, security incident, cyberattack, website down, online orders, in-store services, data breach, ransomware, retail, lingerie, PINK, customer data, cyber security, Adidas, Marks & Spencer, Harrods, Co-op, phishing, fraud

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