Vanessa Seward On Her Debut Begg X Co Collection

Published: Thursday, October 2, 2025 at 7:30 am

Vanessa Seward Takes the Helm at Begg x Co, Unveiling AW25 Collection

Begg x Co, known for its cashmere knitwear, accessories, and interiors, has announced a new chapter with Vanessa Seward as its creative director. Seward's debut collection, the AW25 capsule, showcases the brand's commitment to responsibly crafted pieces from Scotland, spanning womenswear, menswear, and homeware. Seward will continue as creative director for all product categories starting with the SS26 season.

Seward expressed her excitement about joining Begg x Co, citing the company's values as aligning with her vision for the future of luxury and fashion. She emphasized the importance of investing in fewer, higher-quality items designed to last, echoing the sentiment of "buy once, buy well."

Seward brings a wealth of experience to the role, having previously worked at Chanel under Karl Lagerfeld and at Yves Saint Laurent with Tom Ford. She has also dressed high-profile clients and is known for her creative pursuits beyond fashion, including painting and writing.

The AW25 collection draws inspiration from Scotland, with Seward highlighting the exceptional craftsmanship and endless possibilities offered by working directly with the Scottish teams. The collection aims to refine and evolve Begg x Co's identity, focusing on durable, beautiful additions to one's wardrobe. The capsule includes total cashmere looks for women, featuring long skirts and dresses, with a focus on details, stitches, and bespoke marls. Seward is particularly proud of the knitted cape, a piece that showcases the expertise of Begg x Co's artisans.

BNN's Perspective:

This appointment signals a positive shift towards sustainable luxury. Seward's focus on quality, longevity, and Scottish craftsmanship aligns with a growing consumer demand for responsible fashion. Her experience and creative vision promise to elevate Begg x Co while staying true to its heritage.

Keywords: Vanessa Seward, Begg x Co, AW25, cashmere, knitwear, Scotland, creative director, luxury fashion, womenswear, menswear, homeware, sustainable fashion, craftsmanship, capsule collection, fashion investment.

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