Trans influencer Dylan Mulvaney pushes Versace apparel in social media posts

Published: Wednesday, May 14, 2025 at 7:01 am

Dylan Mulvaney Promotes Versace, Sparking New Social Media Buzz

Transgender influencer Dylan Mulvaney is making waves again, this time promoting luxury fashion brand Versace on social media. In recent posts, Mulvaney is seen showcasing Versace apparel, including a black dress worn to a launch party for the brand's new La Vacanza collection in New York City. The influencer, who boasts millions of followers across platforms like TikTok and Instagram, has shared videos of herself in the dress, lip-syncing to iconic pop culture moments.

The promotion comes roughly two years after Mulvaney's controversial partnership with Bud Light, which resulted in significant financial repercussions for the beer brand. The Bud Light campaign, which celebrated Mulvaney's transition, sparked backlash from conservatives and loyal customers, leading to a sharp decline in sales and market value.

Interestingly, Versace's recent financial performance has also been under scrutiny. In February, the Italian brand reported a 15% drop in global sales for its third quarter. While the CEO of Capri Holdings, Versace's parent company, attributed the decline to a shift away from "fun" and "elegant" assortment and a reduction in entry-level merchandise, the timing of Mulvaney's promotion has raised eyebrows. It's unclear if there is an official partnership between Versace and Mulvaney.

The social media posts have generated significant attention, with many observers drawing parallels to the Bud Light situation. However, Versace has not yet commented on the partnership.

BNN's Perspective: The situation highlights the complex intersection of brand marketing, social media influence, and cultural sensitivities. While Versace's financial struggles predate Mulvaney's involvement, the influencer's association with the brand inevitably invites scrutiny. It remains to be seen whether this collaboration will prove successful for Versace, or if it will face similar challenges to those experienced by Bud Light. Brands must carefully navigate the evolving social landscape, balancing inclusivity with the potential for alienating segments of their customer base.

Keywords: Dylan Mulvaney, Versace, transgender influencer, social media, Bud Light, La Vacanza collection, fashion, marketing, controversy, sales, brand promotion, influencer marketing, LGBTQ+, luxury fashion, TikTok, Instagram, Anheuser-Busch, Capri Holdings, John Idol, marketing strategy

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