This OpenAI-powered app can help you invest confidently

Published: Tuesday, January 13, 2026 at 11:00 pm

AI-Powered App Aims to Simplify Stock Investing

A new app, Sterling Stock Picker, is offering a lifetime subscription at a significantly reduced price, aiming to make stock market investing more accessible. The app, powered by OpenAI, the same technology behind ChatGPT, is designed to assist users in making informed and confident investment decisions.

Sterling Stock Picker caters to both novice and experienced investors. The app utilizes a "North Star Rating System" to provide guidance on when to buy, sell, hold, or avoid specific stocks. Users can personalize their experience by completing a brief questionnaire to define their investment values and risk tolerance. This information is then used to identify suitable stocks for their portfolios.

For those who prefer a more hands-off approach, the app features a "Done-for-You Portfolio Builder" that creates a diversified portfolio based on individual goals. Additionally, Sterling Stock Picker includes a personal finance coach named Finley, also powered by OpenAI. Finley can answer questions about portfolios, individual stocks, and the broader market. Users can also engage with other investors through a community chat forum.

The lifetime subscription to Sterling Stock Picker is currently available for $68.99, a substantial discount from its regular price.

BNN's Perspective:

The accessibility of investment tools is a positive development. While AI-driven platforms can offer valuable insights and simplify the investment process, it's crucial for users to understand the inherent risks of the stock market. Thorough research and a balanced approach, potentially with the guidance of a financial advisor, are always recommended.

Keywords: Sterling Stock Picker, investing app, OpenAI, stock market, lifetime subscription, portfolio, AI, finance coach, investment, stocks, buy, sell, hold, avoid, financial planning, discounted price

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