The Meanest Tradition in Entertainment

Published: Saturday, May 23, 2026 at 12:00 pm

The Evolution of the Roast: From Tribute to Branding

The tradition of the celebrity roast, once a celebration of entertainment luminaries, has undergone a significant transformation. Originating in the early 1900s as private tributes, the roast evolved into a televised spectacle, initially embraced by the likes of Dean Martin in the 1970s. These early roasts, often featuring friends and colleagues, offered good-natured humor and camaraderie.

However, the format has shifted. Comedy Central's involvement in the late 1990s and early 2000s, marked by a more aggressive comedic style, signaled a change. This trend has continued, with recent roasts, such as those of Kevin Hart and Tom Brady, showcasing a shift towards sanctioned cruelty and branding opportunities.

The recent Netflix roasts highlight this evolution. While the roastees often appear to take the insults in stride, the atmosphere can feel artificial and calculated. The jokes, often repetitive and focused on pre-approved topics, are delivered with a focus on shock value rather than genuine comedic expression. The presence of streaming executives in the audience underscores the event's function as a branding exercise, where performers are incentivized by money and attention.

This shift is a far cry from the original intent of the roast. The article highlights a moment of subversion from Norm Macdonald at Bob Saget's roast, who delivered corny one-liners instead of the expected insults. This act of defiance underscores the value of unique perspectives over the often-blended nastiness of modern roasts.

BNN's Perspective: The modern celebrity roast has become a predictable and often cynical exercise. While the format can provide entertainment, the emphasis on shock value and branding diminishes the comedic value. The tradition would benefit from a return to the spirit of genuine tribute and creative expression.

Tags: celebrity roast, Kevin Hart, Tom Brady, Netflix, comedy, entertainment, humor, Jeff Ross, Norm Macdonald, branding, insults, comedians, roast, Dean Martin, Friars Club

Full Story