The 30/60/90 AI Plan: 5 Benefits To Right-Size Work Technology

Published: Tuesday, October 7, 2025 at 10:00 am

New AI Plan Aims for Gradual Integration to Combat Burnout

A new AI implementation strategy, dubbed the "30/60/90 AI Plan," is gaining attention as a potential solution to the challenges of integrating artificial intelligence into the workplace. The plan, developed by Keith Kakadia, aims to introduce AI tools gradually, mitigating employee burnout and preserving brand trust.

The plan unfolds in three phases. The first 30 days focus on auditing current tasks and piloting AI tools for repetitive, low-risk activities like captioning and transcript generation. The next 60 days involve integrating AI into workflows, optimizing its use for specific platforms, and establishing approval processes for AI-assisted content. Finally, the 90-day phase centers on scaling AI adoption, training staff on best practices, and establishing guardrails for ethical considerations, accessibility, and bias.

The plan's core philosophy emphasizes a shift from "AI everywhere" to a more strategic approach, focusing on where AI can genuinely add value. Kakadia argues that rushing AI implementation can overwhelm teams, stifle creativity, and waste resources. He points to a decline in AI use in video marketing, from 75% of marketers in 2024 to 51% this year, as evidence of a growing need for a more measured approach.

The 30/60/90 AI Plan offers several advantages. It aims to reduce employee burnout by focusing AI on time-consuming, less creative tasks. It also seeks to protect brand trust by incorporating human oversight and quality control. Furthermore, the plan emphasizes aligning AI with measurable business outcomes, such as retention and conversions, rather than solely focusing on output volume. It also balances speed with creativity, recognizing the importance of human input in areas requiring nuance and originality. Finally, the plan provides guardrails for long-term AI use, addressing ethical considerations and ensuring responsible adoption.

BNN's Perspective:

While the rapid advancement of AI presents exciting opportunities, a cautious and deliberate approach to its integration is crucial. The 30/60/90 AI Plan offers a pragmatic framework for businesses to navigate this transition, prioritizing employee well-being and long-term sustainability over short-term gains. This phased approach, if implemented thoughtfully, could help organizations harness the power of AI without sacrificing the human element that drives innovation and builds lasting trust.

Keywords: AI plan, AI implementation, employee burnout, brand trust, video marketing, AI adoption, 30/60/90 plan, Keith Kakadia, AI strategy, business outcomes, human oversight, AI ethics, AI accessibility, AI bias, digital tool fatigue

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