Tesla Cybertruck Sales Are In The Toilet

Published: Tuesday, October 14, 2025 at 2:03 pm

Tesla Cybertruck Sales Plummet, Raising Questions About Future

Tesla's Cybertruck sales have experienced a significant downturn, dropping by over half in the past year. Data indicates that approximately 5,400 Cybertrucks were sold in the third quarter, representing a 62.6% decrease compared to the same period last year. This decline occurred despite a record-setting quarter for both Tesla and the broader electric vehicle (EV) market, driven by consumer purchases before the expiration of federal EV tax credits.

The Cybertruck's sales performance falls far short of initial projections. Tesla has sold around 16,000 Cybertrucks in 2025, a figure that contrasts sharply with CEO Elon Musk's earlier speculation of potentially building a quarter million units annually. The Cybertruck is also trailing behind its primary competitor, Ford's F-150 Lightning, which recorded 10,000 sales in the third quarter.

The high initial price point of the Cybertruck, which started around $100,000 upon its launch in November 2023, significantly exceeded the $39,990 starting price initially advertised.

BNN's Perspective:

The Cybertruck's struggles highlight the challenges of introducing a highly unconventional vehicle into a competitive market. While the EV market continues to grow, the Cybertruck's design and association with its CEO appear to have alienated a significant portion of potential buyers. Tesla may need to reassess its marketing and product strategy to achieve sustainable sales growth for this unique vehicle.

Keywords: Tesla, Cybertruck, sales, electric vehicle, EV, Elon Musk, Ford, F-150 Lightning, market, decline, automotive, business, consumer, price, marketing

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