Strava Yearly Roundup Now Requires $80 Subscription

Published: Friday, December 19, 2025 at 11:56 pm

Strava Restricts Year-End Review to Paid Subscribers

Popular fitness tracking app Strava has moved its highly anticipated Year in Sport wrap-up behind a paywall, sparking disappointment among some users. The annual review, which summarizes users' athletic accomplishments over the past year, is now exclusively available to subscribers of the platform's $80 annual subscription.

Strava, which began offering the year-end review in 2016, a year after Spotify launched its popular "Wrapped" feature, has stated the change is part of a broader shift in its subscription model. According to the company's FAQ page, core features like activity uploads, community engagement, and kudos remain accessible to all users. However, the subscription unlocks advanced insights, data analysis, and storytelling features, including the Year in Sport review and monthly stat cards.

The move has drawn criticism from some users, who view the year-end review as a valuable marketing tool for Strava. One user expressed their frustration on social media, noting a significant decrease in the number of friends sharing their wrap-ups compared to previous years.

Strava's subscription offers additional features, including route creation, offline maps, real-time progress data, and challenge participation. The company, which initially focused on cyclists, has expanded its services to cater to a wider range of athletes. The trend of year-end reviews is common among tech companies, with YouTube recently announcing its own Recap service. However, many of these services remain free to users.

BNN's Perspective: While it's understandable that Strava aims to monetize its platform and provide enhanced features, the decision to restrict the popular Year in Sport review to paying subscribers may alienate some users. Striking a balance between offering valuable features and maintaining user engagement is crucial for long-term success in the competitive fitness app market.

Keywords: Strava, Year in Sport, subscription, fitness app, annual review, athletic achievements, data analysis, user engagement, paywall, tech companies

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