Still Lot of Scope for Private Sector Involvement in Sports in India: Government Official
New Delhi, Apr 19 (PTI) PK Kha, joint secretary in the Sports Ministry, feels there is still a lot of scope for private sector involvement in the development of sport in India. “There is a lot of improvement and scope for involvement for private sector in sports development. For now, most things are supported by the government in sports. And there is a need for the private players to step in, and they can adopt sports development to help as well," said the joint secretary (development) at a FICCI event on Tuesday. Also Read | IPL 2023: Jason Holder Replaces Adam Zampa In RR’s Playing XI For Match Against LSG. "This can be basis CSR support to grassroots development as well. Currently, the major aspect that needs addressing is the identification of talent and scouting at the grassroot levels,” he added. Former India player and current BCCI Cricket Advisory Committee member Ashok Malhotra said one can learn from the Indian cricket board on how to make other sports popular and financially healthy. Also Read | DC vs KKR, Delhi Weather, Rain Forecast and Pitch Report: Here's How Weather Will Behave for Delhi Capitals vs Kolkata Knight Riders IPL 2023 Clash at Arun Jaitley Stadium. “One should take a leaf out of the BCCI play book because of how they market the sport. Why has the IPL done well, because it has been marketed well, and one needs to do that. In our country, there are so many private companies who back sports or even state governments such as Odisha. "I am sure other states come in as well. Sport now represents a much bigger landscape and we need the private sectors support as well.” said Malhotra. (This is an unedited and auto-generated story from Syndicated News feed, LatestLY Staff may not have modified or edited the content body)
Wednesday, April 19, 2023 at 1:56 pm