Square Enix Aims To Automate 70% Of QA With Generative AI By 2027

Published: Thursday, November 6, 2025 at 3:00 pm

Square Enix to Automate QA with Generative AI

Square Enix, the Japanese video game developer, has announced an ambitious plan to automate a significant portion of its quality assurance (QA) and debugging processes using generative artificial intelligence (AI). The company aims to automate 70% of these tasks by 2027. This initiative is part of Square Enix's broader "Square Enix Reboots and Awakens" business plan, which seeks to revitalize the company and establish it as a leader in the gaming industry.

To achieve this goal, Square Enix has partnered with the Matsuo-Iwasawa Laboratory at the University of Tokyo. This collaboration involves researchers from the university and engineers from Square Enix, forming a team of over ten members. The partnership's primary objective is to enhance the efficiency of game development through the application of AI technologies.

The company believes that automating QA and debugging will improve the efficiency of its operations and provide a competitive edge in game development. While the potential benefits include faster and more streamlined processes, the move is likely to spark debate within the gaming community. Concerns may arise regarding potential job displacement and the accuracy of AI in identifying and resolving game issues.

This announcement follows a similar move by Electronic Arts (EA), which recently partnered with Stability AI to develop generative AI models and tools. EA emphasized that human creators will remain central to their development process, highlighting the importance of human imagination and empathy in game creation.

BNN's Perspective:

The integration of AI into game development, as demonstrated by Square Enix and EA, presents a complex situation. While AI offers the potential for increased efficiency and innovation, it also raises legitimate concerns about job security and the potential impact on the creative process. A balanced approach, where AI tools augment human capabilities rather than replace them entirely, seems crucial to navigating this technological shift responsibly.

Keywords: Square Enix, AI, generative AI, QA, debugging, automation, game development, Matsuo-Iwasawa Laboratory, University of Tokyo, Electronic Arts, EA, Stability AI, business plan, technology, gaming industry

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