Sheryl Palmer Loves Her Customers & TeamShareholders Love Her Results

Published: Monday, June 23, 2025 at 1:27 pm

Taylor Morrison CEO Champions Multi-Stakeholder Capitalism

Sheryl Palmer, Chairman and CEO of Taylor Morrison, a leading national homebuilder, emphasizes the importance of multi-stakeholder capitalism, prioritizing customers, employees, and the community. Under her leadership since 2007, Taylor Morrison has expanded to 21 markets across 12 states, navigating challenges like the Great Recession and the COVID-19 pandemic. The company has been recognized as America's Most Trusted Home Builder for ten consecutive years and has achieved $8.2 billion in revenue in 2024.

Palmer's approach centers on building communities, not just homes. This includes a focus on sustainability and long-term planning. She encourages a "Love the Customer" initiative, fostering a culture where employees prioritize customer satisfaction. This is demonstrated through actions like personalized gestures and community engagement.

Palmer also emphasizes the value of employees, viewing them as assets rather than costs. This philosophy extends to acquisitions, where she prioritizes integrating new teams and retaining talent. Taylor Morrison has implemented an employee ownership program, granting shares to its entire workforce.

Furthermore, Palmer acknowledges the importance of diversity, aligning with the changing demographics of their customer base. The company has launched the Taylor Morrison Board Fellows program to bring diverse perspectives to its board of directors. Palmer believes that these initiatives have been well-received by the financial community, which now recognizes the value of these efforts alongside financial performance.

BNN's Perspective:

Sheryl Palmer's leadership at Taylor Morrison offers a compelling case study for businesses seeking to balance financial success with social responsibility. Her commitment to employees, customers, and the community demonstrates that these values can be mutually reinforcing, leading to both strong financial results and a positive brand reputation. While the approach may not be suitable for every company, it provides a valuable model for those seeking to build a more sustainable and ethical business.

Keywords: Taylor Morrison, Sheryl Palmer, homebuilder, multi-stakeholder capitalism, customer, employee, community, sustainability, employee ownership, diversity, financial performance, leadership.

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