Prime Video's new comedy-drama with Riz Ahmed is a rollercoaster ride that you wont want to miss

Published: Wednesday, March 25, 2026 at 8:00 am

Prime Video's "Bait": A Rollercoaster Ride You Won't Want to Miss

Prime Video has released a new comedy-drama series titled "Bait," created by and starring Riz Ahmed. The series, consisting of six episodes, follows the story of a struggling actor in London named Shah Latif, played by Ahmed, who is on the verge of a major breakthrough. His life takes a dramatic turn when he auditions for the role of James Bond.

The series explores the chaos that ensues as Latif's potential casting in the iconic role becomes public knowledge. Over four intense days, "Bait" delves into the unraveling of his life, examining the opinions and reactions of his family, former lover, and the world around him.

The cast includes Guz Khan, Sheeba Chaddha, Sajid Hasan, Aasiya Shah, Weruche Opia, Ritu Arya, Himesh Patel, Rafe Spall, and Nabhaan Rizwan. The series is described as a fast-paced, genre-bending experience that blends comedy, spy thriller elements, romantic comedy, and family drama. The show's narrative is praised for its gripping intensity and its ability to keep viewers engaged throughout its brief runtime. The series also features impressive camera work, including handheld sequences and surreal, cinematic moments.

The show's ending leaves the door open for a potential continuation, although it is designed as a miniseries.

BNN's Perspective: "Bait" appears to be a promising addition to Prime Video's lineup. The series' blend of genres and its focus on a compelling character, played by a talented actor, make it an intriguing watch. While the premise may seem familiar, the execution and the exploration of the pressures of fame offer a fresh perspective. The show's brevity is a strength, allowing for a focused and engaging narrative.

Keywords: Prime Video, Bait, Riz Ahmed, comedy-drama, James Bond, streaming series, Guz Khan, miniseries, British-Pakistani actor, audition, acting, film, TV, television, binge-worthy

Full Story