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Published: Sunday, September 7, 2025 at 9:56 am

Data Privacy Practices Detailed

BNN.org is providing information about its data privacy practices, including how it uses cookies and other tracking technologies. The platform utilizes these tools to recognize visitors, remember preferences, and for various purposes like analytics, measuring marketing effectiveness, and targeting advertisements. Users are given the option to accept or reject the use of cookies for specific purposes. Preferences are saved in a cookie for up to 12 months and in registered user accounts.

The platform processes data for several purposes, including storing and accessing information on a device. This involves recognizing devices each time they connect to an app or website. The data collection is used by a large number of vendors, with some vendors using limited data to select advertising. This includes factors like the website or app being used, non-precise location, device type, and content interaction. Other vendors create profiles for personalized advertising, combining activity data with other information to build user profiles. These profiles are then used to present more relevant advertising. The platform also uses data to measure advertising performance, tracking how users interact with ads to determine their effectiveness. Additionally, the platform uses data to understand audiences through statistics and to develop and improve its services.

The platform also uses special features, such as matching and combining data from other sources, linking different devices, identifying devices based on automatically transmitted information, and using precise geolocation data.

BNN's Perspective:

While the transparency in outlining data usage is commendable, the sheer volume of vendors and data processing activities raises concerns about user privacy. It's crucial for BNN.org to ensure users have clear and manageable control over their data and that the practices align with evolving privacy standards.

Keywords: cookies, data privacy, advertising, user profiles, tracking technologies, analytics, vendors, personalized advertising, geolocation data, data collection

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