Pixalate Releases H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report: Open Programmatic Ad Spend Rises 41% YoY Business News
Global CTV advertising continues to climb higher
98% of internet-connected U.S. households are now reachable via open programmatic CTV advertising.
41% YoY increase in global open programmatic CTV ad spend
EMEA saw 380% YoY growth
Ad fraud in the open programmatic CTV ad ecosystem decreased slightly from H1 2022
IVT inclusive of ad fraud in the open programmatic CTV ad supply chain dipped below 20% in H2 2022.
This reverses a trend dating back to 2020 in which H2 IVT numbers were higher than H1 numbers.
Roku devices dominate the programmatic ad market; LG continues market share gains
50% of open programmatic ad spend
in CTV went to
www.pixalate.com
Disclaimer
The content of this press release, and the H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report (the "
Report
"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV apps in the time period studied. Pixalate does not independently verify third-party information. Per the
Media Rating Council (MRC)
, "'Invalid Traffic' is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic." IVT is also sometimes referred to as "ad fraud." Per the
, "'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes."
Contact:
Tuesday, March 7, 2023 at 6:15 pm