Paramount+ With Showtime Rebrands as Paramount+ Premium

Published: Tuesday, June 24, 2025 at 4:18 am

Paramount+ Premium Launches, Signaling a Streamlined Streaming Experience

Paramount Global has rebranded its premium streaming package, formerly known as Paramount+ With Showtime, to Paramount+ Premium. The change, announced on Monday, reflects the full integration of Showtime programming into the Paramount+ platform. This move follows the closure of the standalone Showtime streaming app in January 2024.

The rebrand aims to simplify the service's identity, aligning the name with the broader content offerings available across both subscription tiers. While the name has changed, Showtime programming remains a key component of Paramount+. The linear cable channel will retain the name Paramount+ with Showtime.

The price of the Paramount+ Premium subscription remains unchanged at $12.99 per month, or $119.00 annually. Subscribers will continue to enjoy ad-free streaming (except for live TV), access to over 40,000 episodes and movies on demand, exclusive original content, and live streams from CBS News 24/7, CBS Sports HQ, and other channels. The package also includes access to local CBS stations, up to six individual profiles, streaming on up to three devices concurrently, and the ability to download content.

This rebrand mirrors a similar move by Warner Bros. Discovery, which is reverting HBO Max back to HBO Max later this year, two years after dropping HBO from the name.

BNN's Perspective:

The rebranding of Paramount+ With Showtime to Paramount+ Premium is a logical step towards streamlining the streaming experience. While the name change is relatively minor, it reflects the consolidation of content and simplifies the consumer's understanding of the service. The continued availability of Showtime programming and the unchanged price point should reassure subscribers. This move, along with Warner Bros. Discovery's similar decision, suggests a trend towards simplifying branding in the competitive streaming landscape.

Keywords: Paramount+, Paramount+ Premium, Showtime, streaming, rebrand, subscription, content, ad-free, movies, TV shows, CBS, Warner Bros. Discovery, HBO Max

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