Nike SB Brings the Iconic Brand to San Vansterdam in 'skate.'

Published: Wednesday, April 15, 2026 at 4:55 pm

Nike SB Takes Over "skate." in New In-Game Event

The world of virtual skateboarding is getting a major boost with the arrival of Nike SB in the game "skate." The collaboration, which launched recently, brings the iconic brand into the game, offering players a host of new content and experiences.

Nike SB, the skateboarding division of Nike, has been a significant presence in the skateboarding world since its inception. The event marks a significant partnership, integrating Nike SB's aesthetic and products directly into the game. Players can now access a range of Nike SB-branded cosmetics, including shoes like the Dunk Low Pro, Zoom Blazer Mid, and accessories such as the Nike SB Logo Socks. The event also features apparel like baggy jorts, hoodies, and t-shirts.

The event introduces a new nighttime skating experience called "Grom at Night" within the Isle of Gromt. This feature allows players to skate under the cover of darkness, adding a new dimension to the gameplay. The event also includes a complete Nike SB park takeover, featuring new challenges and cosmetics inspired by popular Nike SB videos. Players can earn rewards by completing challenges and tasks.

The Nike SB Pop-Up event is scheduled to run until May 5, 2026. After the event concludes, players will still be able to access "Grom at Night" until June 2, using in-game currency.

BNN's Perspective: This collaboration between Nike SB and "skate." is a smart move. It leverages the popularity of both brands to create an engaging experience for players. The integration of real-world brands into virtual environments is a growing trend, and this partnership seems well-executed, offering a variety of content that should appeal to both skateboarding enthusiasts and gamers alike.

Keywords: Nike SB, skate, skateboarding, video game, event, cosmetics, challenges, Grom at Night, Dunk Low Pro, Zoom Blazer Mid, accessories, apparel, in-game, Electronic Arts, Full Circle

Full Story