NH startup incorporates AI in ski race video technology

Published: Friday, February 20, 2026 at 10:30 pm

NH Startup Revolutionizes Ski Race Video Technology

A New Hampshire startup is making waves in the ski industry with its innovative use of artificial intelligence to capture and deliver comprehensive video footage of ski races. YULLR, founded in January 2024 by Sean Doucette, Peter Zawadzki, and Jeremy Stonier, offers automated, top-to-bottom race videos, providing a new training and analysis tool for racers of all levels.

The technology, which utilizes on-slope cameras and AI, allows racers to review their runs from start to finish, including slow-motion replays, zoom capabilities, and path tracing. The service also offers an overlay feature to compare runs and a comment section for coaches.

YULLR has partnered with NASTAR, the national recreational ski racing program, to expand its reach and enhance the race-day experience. This partnership provides access to a wider audience and offers live race simulcasts in lodges.

The technology is currently used at several ski areas in New Hampshire and Massachusetts, with plans for further expansion. YULLR offers various subscription plans, including a free beginner pass, day passes, and season passes.

BNN's Perspective: This technology has the potential to significantly enhance the ski racing experience, offering valuable training tools and a more engaging experience for racers and spectators alike. The partnership with NASTAR is a smart move, and the company's growth trajectory is promising.

Keywords: Ski racing, artificial intelligence, video technology, YULLR, NASTAR, ski resorts, training tool, automated video, ski industry, New Hampshire, recreational skiing, race analysis, ski season pass.

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