Models to go out of job? Vogue Singapore used AI models for cover shoot and it's worrisome
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While there's a lot to celebrate in art meeting technology and making everyone's life easier than before, it also poses livelihood risks as people become dispensable.
Vogue Singapore recently toyed with the idea of using AI-generated models for its cover story and succeeded with it. Foregoing the process of hiring a model, reworking poses with him or her, and then creating a theme for the spread, the magazine made it easy for all those working on the cover story by using new-age technology. But what does it mean for the modelling world, the one with humans?
If successful, this could become the new norm and models would lose out on this opportunity ultimately leading to hurting the economy of the industry.
Vogue Singapores March issue cover shoot was modelled entirely by AI-generated avatars. Its the first cover by Desmond Lim, the magazines new editor-in-chief. It is the first time that AI models have graced the cover of a famous fashion magazine one that dictates the fashion world to a large extent. Lim explained the move as the brainchild of Varun Gupta, the creative director of the Indian content agency We Create Films. Reportedly, the AI avatars were meant to pay homage to innovation and tradition.
The women avatars have South Asian features and represent the areas unique ethnicity and heritage. In one picture, an AI model can be seen wearing a maang tikka, a piece of jewellery that is typically seen on Indian women on their foreheads. The covers were made with AI imaging tools including Midjourney and Dall-E. Dall-E also created the worlds first AI-designed magazine cover for Cosmopolitan, featuring an astronaut on a moonscape.
Vogue Singapore wasnt the only magazine under the group to experiment with AI this month. Vogue Brasils March issue features not one but six covers created in collaboration with photographer Zee Nunes using AI. Also read:
Wednesday, March 29, 2023 at 10:10 am