Millionaire CEOs rejection of work-life balance exposes the problem with hustle culture

Published: Thursday, June 5, 2025 at 5:15 am

SKIMS CEO's Stance on Work-Life Balance Sparks Debate

Recent comments by SKIMS co-founder Emma Grede regarding work-life balance have ignited a discussion about the evolving expectations of employees in today's professional landscape. In an interview on the "Diary of a CEO" podcast, Grede stated that work-life balance is an employee's responsibility, and inquiring about it during a job interview is a "red flag."

Grede's perspective contrasts sharply with the current trends in employee priorities. According to a recent Randstad Workmonitor report, work-life balance has surpassed pay as a primary motivator for employees. This shift reflects a desire for individuals to pursue hobbies, spend time with loved ones, and enjoy leisure activities without the guilt or fear of negative performance reviews.

The article argues that fostering work-life balance is a shared responsibility between employers and employees. Employers shape the work environment through their policies, leadership behaviors, and reward systems. A culture that values long hours and constant availability, for example, can inadvertently discourage employees from prioritizing their personal lives. Organizations can promote balance through flexible work arrangements, limiting after-hours communication, and holding leaders accountable for adhering to these policies.

The piece also emphasizes the importance of employees' right to inquire about work-life balance during job interviews. Interviews are a two-way street, allowing potential employees to assess whether a company's values align with their own. A significant percentage of respondents in the Randstad report indicated they would decline a job offer if their personal values didn't align with the organization's. Asking about work-life balance can help candidates determine if a company's culture supports their definition of success, which may include a fulfilling career alongside other passions.

BNN's Perspective: While the demands of running a successful business are undoubtedly high, the modern workforce is increasingly prioritizing well-being and a healthy work-life integration. Employers who dismiss these concerns risk losing top talent and creating a less productive and engaged workforce. A balanced approach, where companies actively cultivate a culture that supports employee well-being while maintaining high standards, is likely to be the most sustainable path to long-term success.

Keywords: work-life balance, Emma Grede, SKIMS, employee expectations, Randstad Workmonitor, flexible work, after-hours communication, job interviews, company culture, employee retention

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