Meghan Markle pairs $63K diamond necklace with white T-shirt in new As Ever promo pics

Published: Tuesday, May 12, 2026 at 2:55 pm

Meghan Markle Showcases New Lifestyle Brand with High-End Style

Meghan Markle, the Duchess of Sussex, is promoting her lifestyle brand, As Ever, with a new promotional campaign featuring a mix of casual and high-end fashion. The campaign, shared on social media, highlights Markle's personal style, showcasing her ability to pair luxury items with everyday basics.

One image features Markle enjoying a cup of tea while wearing an Anine Bing T-shirt and light blue The Row trousers. The look is elevated with significant jewelry, including a $62,950 Logan Hollowell diamond tennis necklace and Birks diamond earrings. She also wore her Cartier Love bracelet. The same necklace was previously worn by Markle at the Paley Honors Fall Gala 2024.

The promotional video also features Markle in other outfits, including white linen pants and a blue sweater, again accessorized with the Logan Hollowell necklace. In another scene, she is seen in jeans.

Another look features a custom Oscar De La Renta dress, Ulla Johnson pearl earrings, and a diamond ring from British jewelry designer Pippa Small. The white halter dress is reminiscent of the Stella McCartney gown she wore at her wedding reception.

The campaign aims to introduce followers to the "World of As Ever," which was inspired by Markle's own experiences, including making preserves from fruit grown in her garden. The brand launched in April 2025, following the display of its products on her Netflix show, "With Love, Meghan." The show's second season debuted in August 2025, followed by a holiday special. However, the show will not return for a third season, and the streaming platform has ended its partnership with As Ever. Markle's representative stated the brand was ready to stand on its own after rapid growth.

BNN's Perspective:

While the brand's launch and promotional efforts are notable, the ending of the Netflix partnership raises questions about the long-term viability of As Ever. The brand's success will likely depend on its ability to resonate with consumers independently of the media platform.

Keywords: Meghan Markle, As Ever, lifestyle brand, diamond necklace, fashion, jewelry, promotional campaign, Netflix, brand launch, luxury, style, Oscar De La Renta, Anine Bing, The Row, Cartier, Pippa Small, Ulla Johnson, Paley Honors Fall Gala 2024

Full Story