Meghan Markle 'Thanksgiving Boost' at Key Time for As Ever Shop
3 minute readPublished: Tuesday, November 25, 2025 at 5:33 pm
Meghan Markle's Lifestyle Brand Sees Thanksgiving Sales Surge
Meghan Markle's lifestyle brand, As Ever, is experiencing a boost in sales as the holiday season approaches, according to a source close to the Duchess of Sussex. The brand, launched in April as a companion to her Netflix cooking show "With Love, Meghan," initially focused on food products like jams and honey. It has since expanded to include wine, partnering with a vineyard to offer branded bottles.
Early challenges with the supply chain, which initially led to products selling out quickly, appear to have been resolved. This has allowed the brand to maintain consistent availability of its products, including spreads, teas, and candles.
The recent sales increase is attributed to the Thanksgiving holiday, with further growth expected as Christmas approaches. A 20% discount on all products, advertised on the website and sent to newsletter subscribers, is believed to have contributed to the surge. The brand also offered free shipping on wine orders, further incentivizing purchases.
The success of As Ever is crucial for Meghan, especially with the upcoming release of her "With Love, Meghan" holiday special on December 3rd. The show's future hinges on its success, as a third season has not yet been confirmed.
BNN's Perspective:
While the success of As Ever is a positive development for Meghan Markle, it's important to remember that the brand is still in its early stages. The focus on customer data and strategic promotions suggests a savvy approach to building a loyal customer base. However, the long-term viability of the brand will depend on its ability to maintain quality, adapt to market trends, and navigate the inevitable public scrutiny.
Keywords: Meghan Markle, As Ever, Thanksgiving, sales, lifestyle brand, Netflix, With Love Meghan, holiday season, discount, supply chain, wine, Christmas, Black Friday, Duchess of Sussex