LG MAINTAINS GLOBAL & NORTH AMERICAN DOMINANCE IN OLED TV MARKET

Published: Tuesday, June 10, 2025 at 8:27 pm

LG Dominates OLED TV Market, Maintaining Global and North American Leadership

LG Electronics continues to solidify its position as the leading brand in the OLED TV market, according to a recent announcement. The company has held the title of World's No. 1 OLED TV brand for 12 consecutive years, a testament to its commitment to innovation and quality.

In the first quarter of 2025, LG's dominance extended to North America, where it captured a 51% unit share of OLED TV sales. This means that more than half of all OLED TVs sold in the United States and Canada during that period were LG models. This market share surpasses the combined sales of all other OLED TV manufacturers in the region.

LG's success is attributed to its consistent focus on delivering superior picture quality. Since introducing OLED TVs in 2013, LG has garnered critical acclaim for its ability to produce perfect blacks and vibrant colors, creating an immersive viewing experience. The company has consistently pushed the boundaries of self-emissive display technology, leading the OLED TV segment.

LG's commitment to innovation was further highlighted at CES 2025, where its OLED evo G5 received the Best in Show Award. The company also offers the M5 series, the world's first true wireless OLED TV, and the OLED T, a transparent 4K OLED TV, which was recognized by Time Magazine as one of the Best Inventions of 2024. LG offers a wide range of OLED TVs, with screen sizes ranging from 42 to 97 inches.

BNN's Perspective:

LG's continued dominance in the OLED TV market is a positive sign for consumers. It demonstrates a commitment to innovation and quality, which ultimately benefits viewers. While competition is always healthy, LG's consistent leadership suggests a strong understanding of consumer preferences and a dedication to delivering a premium viewing experience.

Keywords: LG, OLED TV, OLED, TV, North America, sales, market share, brand, electronics, display technology, wireless TV, transparent TV, CES 2025, premium TV, viewing experience

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