Khabib Nurmagomedov Partners With Company Overseeing $29B in Assets
3 minute readPublished: Saturday, October 25, 2025 at 7:04 am
Khabib Nurmagomedov Enters Financial Tech Venture with MultiBank Group
Former UFC champion Khabib Nurmagomedov is expanding his reach beyond the octagon, partnering with MultiBank Group, a financial institution managing over $29 billion in assets. The collaboration marks a significant move into the world of financial technology, with the aim of creating a global platform that merges sports and finance.
Nurmagomedov, who retired from mixed martial arts in 2020, announced the partnership on social media. The platform, spearheaded by MultiBank Group, will focus on building a regulated, tokenized sports ecosystem. This initiative seeks to connect professional sports with blockchain-driven financial products and real-world digital assets.
The venture will also support the expansion of Nurmagomedov's global fitness brand, with plans to open approximately 30 Khabib Gyms worldwide. The gyms will be promoted through the MultiBank ecosystem, creating opportunities for athletes and fans.
The partnership represents a strategic move for both parties. Nurmagomedov leverages his global brand recognition and influence to enter the financial technology space. MultiBank Group gains access to a large and dedicated audience, potentially driving adoption of its platform and associated financial products.
BNN's Perspective:
This partnership highlights the growing intersection of sports and finance. While the specifics of the tokenized sports ecosystem remain to be seen, the venture has the potential to offer innovative financial products and opportunities for athletes and fans. It will be interesting to see how this project unfolds and whether it can successfully bridge the gap between the world of professional sports and the complexities of blockchain technology.
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