Jeep reveals new Cherokee SUV, confirms hybrid model

Published: Thursday, May 29, 2025 at 4:21 pm

Jeep Revives Cherokee with Hybrid Option, Aiming for a Comeback

Jeep is gearing up for a major push with the unveiling of the all-new Cherokee SUV, a move the automaker hopes will revitalize the brand. The midsize SUV, slated to arrive later this year, will feature a hybrid powertrain, though Jeep hasn't yet specified whether it will be a traditional hybrid or a plug-in hybrid electric vehicle (PHEV). This announcement signals Jeep's commitment to expanding its hybrid offerings, a trend seen across the automotive industry.

Jeep CEO Bob Broderdorf emphasized the company's focus on delivering "more product, innovation, choice, and standard content" with the new Cherokee. The SUV is strategically positioned between the Jeep Compass and Grand Cherokee, aiming to capture a significant share of the competitive midsize SUV market.

A key aspect of the new Cherokee's strategy is competitive pricing. Jeep has faced challenges with affordability in recent years, with entry-level models of the 2022 Cherokee starting around $30,000. The new Cherokee's pricing will be crucial in attracting buyers, especially considering the price points of the Compass (around $27,000) and the Grand Cherokee (starting at roughly $36,500).

While specific details remain scarce, including the production location, analysts and union officials anticipate the new Cherokee will be manufactured in Mexico. This decision was reportedly made prior to the 2016 US Presidential election and the subsequent automotive tariffs. The new Cherokee represents a significant investment for Jeep and a crucial step in its efforts to regain market share and appeal to a wider audience.

Keywords: Jeep Cherokee, new Cherokee, Jeep SUV, hybrid SUV, Stellantis, midsize SUV, Jeep Compass, Jeep Grand Cherokee, hybrid powertrain, PHEV, electric vehicle, automotive, car news, new car, SUV, Mexico, Bob Broderdorf, competitive pricing, car prices

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