Is the Sneaker Market Crashing?

Published: Sunday, December 7, 2025 at 10:00 am

Is the Sneaker Market Cooling Down? Experts Weigh In

A recent video circulating on social media has sparked debate about the health of the sneaker market. While the video suggests a decline, experts offer a more nuanced perspective.

The sneaker market has experienced significant growth in recent years, evolving from a niche hobby to a mainstream asset class. Limited-edition releases, celebrity collaborations, and online platforms have fueled this expansion. The U.S. resale market is projected to reach $6 billion by the end of 2025, with the global market valued at $87 billion. However, the industry appears to be facing a slowdown.

Newsweek spoke with industry experts to assess the current state of the market. While some indicators suggest a cooling, the demand for sneakers remains strong. Some sneakers still command prices significantly above their original retail price. However, the hype surrounding sneakers has diminished, and consumers are becoming more discerning.

Experts attribute the shift to several factors. Brands have expanded their target audiences, diluting the appeal for the core collector community. Economic pressures are also impacting casual buyers and newer resellers. Additionally, changing tastes and an oversupply of new products have led to a drop in prices for some styles.

Despite these challenges, the sneaker industry is not dying. Demand persists, and the market continues to evolve. The core collector community remains active, and certain sneakers continue to generate significant interest.

BNN's Perspective: The sneaker market's evolution from a niche hobby to a mainstream asset class is a testament to its cultural significance. While the market may be experiencing a period of adjustment, the underlying demand for sneakers remains robust. The industry's ability to adapt to changing consumer preferences and economic conditions will be key to its long-term success.

Keywords: sneaker market, sneakers, resale market, fashion, trends, consumer behavior, Nike, limited edition, celebrity collaborations, economic pressures, collector community, hype, demand, prices

Full Story