iQIYI Partners with Digital Wallet Snaplii to Launch VIP Memberships in North America

Published: Sunday, November 9, 2025 at 1:00 pm

iQIYI and Snaplii Partner to Bring VIP Memberships to North America

iQIYI, a global online entertainment service, has announced a strategic partnership with Snaplii, a digital wallet platform, to launch iQIYI International VIP memberships in North America. Starting November 1st, users in the United States and Canada can purchase quarterly or annual VIP membership cards directly through the Snaplii app.

This collaboration aims to provide Snaplii users with easy access to iQIYI's extensive library of premium content. Subscribers will be able to enjoy ad-free viewing of award-winning original Asian dramas, movies, variety shows, and innovative vertical drama content. The partnership is timed to coincide with the holiday season, offering a wide array of entertainment options, including popular series and new titles from iQIYI's various "Theater" brands, encompassing genres like suspense, romance, and mobile-optimized micro-dramas.

According to Mr. Leo Geng, Executive Vice President of iQIYI, expanding accessibility for global fans is a key priority. The partnership with Snaplii is seen as a way to connect with North American audiences through a user-friendly platform.

Mr. Spencer Xu, CEO of Snaplii, expressed excitement about the partnership, stating that it aligns with the platform's core belief in making financial and lifestyle benefits accessible to everyone. The integration of iQIYI's VIP memberships is intended to enrich users' lives with high-quality entertainment.

iQIYI, founded in 2010, is a leading online streaming service specializing in Asian entertainment. It offers a wide range of content, including dramas, movies, variety shows, and animation. Listed on NASDAQ since 2018, iQIYI launched its international service in 2019, providing subtitles in multiple languages and accessibility in over 200 countries.

Snaplii is a digital wallet platform focused on simplifying wealth management. It offers features like purchase rebates and multi-currency asset flexibility, aiming to provide a secure and transparent environment for financial management.

BNN's Perspective: This partnership appears to be a smart move for both companies. iQIYI gains access to a new distribution channel and a potentially large audience, while Snaplii enhances its platform's value proposition by offering entertainment benefits. The timing, just before the holiday season, is also strategically sound. It will be interesting to see how this collaboration impacts the streaming landscape in North America.

Keywords: iQIYI, Snaplii, VIP memberships, North America, streaming, Asian entertainment, digital wallet, partnership, dramas, movies, variety shows, content, United States, Canada, entertainment, subscription, ad-free viewing

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