iPhone 17 event countdown live last-minute rumors, specs, release date and more
3 minute readPublished: Tuesday, September 2, 2025 at 7:59 am
Apple Gears Up for iPhone 17 Launch Event
The tech world is abuzz as Apple prepares for its highly anticipated iPhone 17 launch event, scheduled for September 9th. The event promises a slew of new product announcements, with the iPhone 17 lineup taking center stage. Rumors suggest Apple will unveil as many as eight new products, including significant upgrades across its existing product lines.
The iPhone 17 Air is expected to be a major highlight, with reports indicating it will be the thinnest iPhone ever released, measuring a mere 5.5mm thick. The iPhone 17 Pro and iPhone 17 Pro Max are also slated for substantial upgrades, including a revamped camera system featuring a 48MP telephoto lens and an ultra-wide camera.
Beyond the iPhones, Apple is anticipated to introduce the Apple Watch Series 11 and Apple Watch Ultra 3, both potentially featuring major health-related enhancements. A new Apple TV 4K model is also expected, along with redesigned AirPods Pro 3. The event may also include the long-awaited Apple HomePod with a display.
For those eager to follow the announcements live, Apple will host the event on its website and YouTube. The livestream will begin at 10 a.m. PT on September 9th. Viewers can also watch the event through the Apple TV app on compatible devices.
BNN's Perspective:
Apple's consistent innovation and the anticipation surrounding its product launches are undeniable. While the company's premium pricing strategy may not be accessible to all consumers, its influence on the tech industry is undeniable. The upcoming event is likely to generate significant excitement and further solidify Apple's position in the market.
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