Iconic West Hollywood Spot Poised for a Comeback Soon

Published: Thursday, April 16, 2026 at 5:22 am

West Hollywood Sign Revival Proposed, Awaiting City Council Review

West Hollywood may soon see the return of a beloved landmark. A proposal is set to be reviewed by the city council next week that could lead to the restoration of the iconic West Hollywood sign. The proposal, spearheaded by City Council member John M. Erickson, is scheduled for discussion at the council meeting on April 20th.

The original sign, designed by Michael J. Masucci, was erected in 1986. It quickly became a recognizable symbol of the area, drawing tourists and serving as a cultural touchstone, particularly for the LGBTQ+ community. Unlike the more remote Hollywood sign, the West Hollywood sign was easily accessible, making it a frequent target for vandalism. Over time, letters were stolen, and eventually, the sign was removed in 1991.

The current proposal aims to bring the sign back, initially as a temporary installation. The City Council will reach out to the current owner of the property where the original sign stood, which is slated for redevelopment. The council will also consider alternative city-owned locations for a temporary or permanent installation if the property owner declines to participate.

The proposal emphasizes that reinstating the sign would honor the city's cultural heritage and re-establish a visual landmark. City Council staff will assess the project's costs and feasibility, providing a recommendation to the council. If approved, the project is likely to be included in the 2027 fiscal year budget.

BNN's Perspective: The potential return of the West Hollywood sign is a positive development. It represents an opportunity to celebrate the city's history and cultural identity. While the proposal's temporary nature is understandable given the property's redevelopment, a permanent solution would be ideal to ensure the sign's longevity and continued significance for future generations.

Keywords: West Hollywood, sign, restoration, proposal, city council, John M. Erickson, Michael J. Masucci, landmark, cultural icon, LGBTQ+, vandalism, redevelopment, budget

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