Hannah Sandoz, DIY touring musician

Published: Thursday, December 18, 2025 at 7:00 pm

DIY Musician Hannah Sandoz Navigates the Music Industry

Hannah Sandoz, a 25-year-old musician, content creator, and audio engineer, is carving a unique path in the music industry. Sandoz, who uses they/he pronouns, graduated from Oberlin Conservatory's TIMARA program in 2021 and moved to Chicago. Since then, they've been touring, including a recent six-thousand-mile, 13-date West Coast tour.

Sandoz is a multi-instrumentalist, recording and engineering all their music. They have released a full-length LP and six EPs. Their music, described as "gauzy alt-folk," draws inspiration from the textures and landscapes of South Louisiana, where they grew up.

Beyond performing, Sandoz is building a business around their music. They are launching their own indie label, Snart Snart Records, early next year. They are also focused on content creation, particularly short-form videos, to promote their shows and connect with fans. This strategy proved successful on their recent tour, where they gained new fans through platforms like TikTok.

Sandoz is committed to making their music career sustainable. They are strategically building a platform as an artist, managing their act as a business through tour managing and online content creation. They are also focused on self-care, recognizing the importance of prioritizing their well-being alongside financial goals.

BNN's Perspective: Sandoz's approach highlights the evolving landscape of the music industry. Their entrepreneurial spirit and focus on both artistic expression and business acumen offer a compelling model for independent artists navigating the digital age.

Keywords: Hannah Sandoz, DIY musician, touring musician, gauzy alt-folk, content creation, indie label, Snart Snart Records, TikTok, music industry, self-management.

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