From streetwear to luxury fashion: How Virgil Abloh reshaped an industry

Published: Wednesday, June 25, 2025 at 9:00 am

Virgil Abloh: The Streetwear Visionary Who Redefined Luxury

Virgil Abloh, a designer with no formal fashion training, left an indelible mark on the industry. Pulitzer Prize-winning journalist Robin Givhan explores Abloh's journey in her new book, "Make It Ours: Crashing the Gates of Culture with Virgil Abloh." Abloh, who passed away in 2021 at the age of 41, revolutionized the fashion world by elevating streetwear and redefining luxury.

Abloh's career began as an assistant to rapper Kanye West. He later founded the high-end clothing brands Off-White and Pyrex Vision. Givhan notes that Abloh's approach was unique, building a brand first and then creating products to fit it. This allowed him to inject meaning into his designs, making consumers feel seen and valued.

Abloh's influence extended beyond clothing. He was a DJ and had a significant social media presence. His designs, often featuring hazard lines, quotation marks, and signature red zip ties, became instantly recognizable. His collaboration with Nike, where he redesigned ten iconic sneaker styles, further propelled him into the spotlight. This success caught the attention of Louis Vuitton, where he became the first Black artistic director.

Abloh's impact lies in his ability to inspire. He demonstrated that passion and a unique perspective could overcome traditional barriers in the fashion industry. His story serves as an example for aspiring designers, proving that creativity and innovation can lead to success, regardless of formal training.

BNN's Perspective:

Abloh's story is a testament to the evolving nature of the fashion industry. His ability to blend streetwear with luxury, and to connect with a diverse audience, highlights the importance of inclusivity and fresh perspectives. While the industry continues to grapple with issues of accessibility and representation, Abloh's legacy offers a blueprint for future innovators.

Keywords: Virgil Abloh, fashion, streetwear, luxury, Off-White, Pyrex Vision, Kanye West, Nike, Louis Vuitton, design, Robin Givhan, artistic director, brand, innovation, inclusivity

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