Fast-moving Alpena fire destroys 3 downtown businesses, 2 apartments

Published: Thursday, February 5, 2026 at 3:03 pm

Downtown Alpena Devastated by Fast-Moving Fire

A significant fire ripped through downtown Alpena on Wednesday afternoon, resulting in the complete destruction of three businesses and two apartments. The Alpena Fire Department responded to the blaze, which was reported at 3:26 p.m. in the 800 block of Chisholm Street.

Firefighters faced extreme heat and heavy smoke, hindering their ability to directly attack the fire. Due to the rapidly deteriorating conditions, a defensive strategy was implemented, involving structural demolition to facilitate fire suppression efforts. Crews worked tirelessly, battling hotspots until 9:45 p.m.

The businesses impacted by the fire were Sports Page Sports Bar, Lucky Rabbit Tattoo, and The Pampered Paw. The buildings housing these establishments are considered a total loss. The Lucky Rabbit Tattoo announced plans to temporarily operate from another location, while The Pampered Paw reported the loss of essential equipment and supplies. Sports Page, a decades-old family-owned business, expressed the profound impact of the loss on its Facebook page.

The cause of the fire remains under investigation. Firefighters initially observed a large column of smoke upon leaving the station. Upon arrival, they encountered heavy smoke emanating from an apartment building. Nearby buildings were evacuated as the fire spread rapidly through shared attic space.

A total of twenty-seven firefighters were involved in battling the blaze. The Alpena Fire Department received assistance from multiple agencies, including the Alpena Combat Readiness Training Center Fire Department, Alpena Township Fire Department, and various emergency services. Local businesses provided crucial support by offering food, drinks, and rest areas for the firefighters.

Alpena Fire Chief Andy Marceau expressed the community's heartbreak over the loss while emphasizing the department's efforts to save properties and limit further damage.

BNN's Perspective: This fire is a devastating blow to the Alpena community, impacting local businesses and residents. While the loss is significant, the swift response and collaborative efforts of the fire department and supporting agencies are commendable. The community's outpouring of support for the affected businesses highlights the resilience and spirit of Alpena. The investigation into the fire's cause is crucial to prevent similar incidents in the future.

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