EA Makes Sapporo Apex Legends Esports Hub With Two-Year ALGS Champs Partnership
3 minute readPublished: Tuesday, June 24, 2025 at 5:00 am

EA and Respawn Announce Sapporo as Apex Legends Esports Hub
Electronic Arts and Respawn Entertainment have announced a significant partnership that will see Sapporo, Japan, become the esports hub for the Apex Legends Global Series (ALGS) Championship for the next two years. This decision follows a successful Year 4 Championship, which drew a substantial crowd of attendees.
The announcement was made through a press statement released by Electronic Arts. The statement highlighted the importance of this partnership in the development of Sapporo through esports. Katsuhiro Akimoto, the mayor of Sapporo, expressed enthusiasm for the collaboration, stating that the city will fully support the event to make it even more exciting for both local citizens and global fans.
Monica Dinsmore, Head of Esports at Electronic Arts, echoed this sentiment, emphasizing the unmatched energy and passion of the fans in Sapporo. She also reaffirmed the commitment to providing memorable live experiences that unite communities and showcase competitors on a global scale.
The ALGS Championship will be held at the Daiwa House PREMIST DOME in Sapporo. The partnership underscores a commitment to supporting esports in the Asia-Pacific region and fostering the continued growth of the ALGS.
BNN's Perspective:
This partnership is a positive development for the esports community. The selection of Sapporo, with its proven track record of hosting successful events, suggests a commitment to providing a high-quality experience for both players and fans. The focus on supporting the Asia-Pacific region is also encouraging, as it recognizes the growing importance of this market in the global esports landscape.
Keywords: EA, Respawn, Apex Legends, ALGS Championship, esports, Sapporo, Japan, partnership, Daiwa House PREMIST DOME, Asia-Pacific, gaming, competition, Electronic Arts, Monica Dinsmore, Katsuhiro Akimoto