Cracker Barrel Logo Change Sparks Fury

Published: Thursday, August 21, 2025 at 9:42 am

Cracker Barrel Logo Redesign Sparks Online Debate

Cracker Barrel, the Southern-themed restaurant chain, has unveiled a new logo, marking the first change in 48 years. The redesign has ignited a flurry of reactions online, ranging from criticism to ridicule. The company, which first opened in 1969, initially featured a text-only logo. The familiar logo, depicting a man resting by a barrel, was introduced in 1977. The new logo is part of the "All the More" campaign, aimed at enhancing aesthetics, according to a press release.

The logo change has become a focal point of online discussion, with many users expressing their opinions on social media platforms. Some users have questioned the decision, with one post on X garnering over 9 million views. Media personalities have also weighed in, with some describing the new logo as "depressing." However, the response has not been entirely negative, as others have mocked the backlash.

The company's CEO, Julie Felss Masino, who was appointed in July 2023, has stated that the feedback has been "overwhelmingly positive." Masino, speaking on Good Morning America, emphasized the need for Cracker Barrel to evolve while retaining its core values. The brand is also launching a new commercial featuring country music artist Jordan Davis, with an event planned in New York to celebrate the partnership.

BNN's Perspective:

While it's understandable that long-standing brands evoke strong emotional connections, the intensity of the reaction to a logo change seems disproportionate. Businesses must adapt to remain relevant, and while some changes may not resonate with everyone, it's important to keep the broader context in mind.

Keywords: Cracker Barrel, logo, redesign, social media, backlash, Julie Felss Masino, marketing, branding, online debate, conservatives, Jordan Davis

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