Coca-Cola Defends Christmas Advert Amid Backlash

Published: Tuesday, November 4, 2025 at 5:48 pm

Coca-Cola Defends Christmas Ad Amidst AI Backlash

Coca-Cola is facing criticism for its 2024 Christmas advertisement, which was created using generative artificial intelligence (AI). This marks the second year in a row the beverage giant has employed AI in its holiday campaign, sparking debate across social media platforms.

The current advertisement features anthropomorphic animals reacting to the iconic Coca-Cola truck as it travels the globe. Santa Claus, based on the company's original drawings, is the only human figure present. Coca-Cola defended its decision in a press release, highlighting the company's commitment to "rethinking how we create and scale content" through emerging technologies. The company stated that last year's ad was the world's first entirely AI-created film on broadcast media.

However, the ad has been met with a mixed reception. Tech outlet The Verge described the ad as an "eyesore," while social media users have labeled it "AI slop." Critics have expressed concerns about the use of AI in place of human animators, with some calling for the company to invest in real creatives. The social media response has been overwhelmingly negative, with users vowing to boycott the product.

Pratik Thakar, global VP and head of generative AI at Coca-Cola, defended the decision in an interview, stating that the ad is "ten times better" than last year's. He acknowledged that it is impossible to please everyone, but emphasized that the company is moving forward with the technology.

As the holiday season approaches and other major companies release their Christmas campaigns, the use of AI in advertising is likely to remain a point of contention.

BNN's Perspective:

The debate surrounding Coca-Cola's AI-generated ad highlights the growing tension between technological advancement and consumer expectations. While AI offers new creative possibilities and cost efficiencies, the public's negative reaction underscores the importance of balancing innovation with the human touch. Companies must carefully consider the potential impact of AI on brand perception and consumer trust.

Keywords: Coca-Cola, Christmas Ad, AI, Generative AI, Advertising, Backlash, Social Media, Marketing, Technology, Santa Claus, Consumers, Innovation

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