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Lindsay Gorman, a senior fellow at the German Marshall Fund, meanwhile, said, "You could see this as the competitive move of a company thats trying to expand into different consumer markets and segments with more image-based and longer-form written content as opposed to only short-form videos."
Lemon8's growing popularity comes as TikTok faces a possible ban in the US amid concerns about potential Chinese government influence over the platform. CNBC reported that the lifestyle app's links to ByteDance and TikTok will come under the radar of American regulators.
While pointing out Lemon8's success in Japan, Glenn Gerstell said that if the app gets shut out of the US market, "they have still got (millions of) people around the world who could be users of this app."
Both Gerstell and Lindsay Gorman said that Lemon8 could also serve as an alternative for content creators if TikTok was banned in the US.
However, creating another app to replace TikTok was not a quick solution for ByteDance, according to analysts. Glenn Gerstell said, It might give them a fallback in case something gets hurt on TikTok but I dont see it as generating a solution for ByteDance in this regard.
And Lindsay Gorman said as Lemon8 gained more popularity, it spoke to the need for American regulators to come up with a comprehensive framework to understand "the risks of Chinese internet apps and address them before they spiral out of control."
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Wednesday, April 26, 2023 at 5:47 am