Cheese and Packers stories help a Wisconsin theater thrive

Published: Saturday, August 9, 2025 at 9:19 am

Wisconsin Theater Thrives on Local Lore and Original Musicals

Northern Sky Theater, a Wisconsin-based theater company, is finding success by embracing its local roots and producing original musicals. The company, which traces its origins back to 1970, has carved a niche for itself by creating shows deeply connected to Wisconsin history, institutions, and culture. This approach has resonated with audiences, allowing the theater to thrive even as other companies face challenges.

The theater's productions often draw inspiration from local stories, such as the rivalry between smokehouses in "No Bones About It" or the history of Waukesha's mineral springs in "Something in the Water." The company also incorporates elements of Wisconsin culture, including a musical with a subplot involving a hybrid cheese called "projack."

Northern Sky presents its shows in a 748-seat outdoor amphitheater during the summer and a 248-seat indoor theater in the fall. The company has seen attendance almost recover from the pandemic, with projections of 23,000 attendees in the park and 10,000 in the indoor theater this year. With a budget of $2 million, the theater relies on support from local donors, businesses, and a dedicated volunteer base.

The company actively involves its audience in the creative process, encouraging them to contribute ideas and stories. This collaborative approach has led to the development of several successful musicals. The theater also fosters a sense of community, with multiple generations of families involved in the company.

BNN's Perspective:

Northern Sky Theater's success highlights the power of local storytelling and community engagement. By focusing on original works that celebrate Wisconsin's unique history and culture, the theater has created a loyal audience and a sustainable business model. This approach offers a valuable lesson for other arts organizations seeking to connect with their communities and thrive in a changing landscape.

Keywords: Northern Sky Theater, Wisconsin, musicals, local history, Door County, theater, performing arts, original works, community, family friendly, Peninsula State Park, culture, arts, entertainment, Badger State, Green Bay Packers, projack, Waukesha, amphitheater, Gould Theater

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