Bulls Josh Giddey signs endorsement deal with PUMA

Published: Monday, July 14, 2025 at 6:32 pm

Bulls' Josh Giddey Signs Endorsement Deal with PUMA

Chicago Bulls point guard Josh Giddey has signed a multi-year endorsement deal with PUMA Basketball. The agreement, confirmed by Giddey's representatives, marks a significant partnership for both the player and the brand. Specific financial details of the deal remain undisclosed.

Giddey, who previously had endorsement deals with Nike, is now joining PUMA's roster of athletes. This move signifies a shift in his brand affiliation, as he was previously associated with Nike, often wearing the Nike Kobe series. The deal will see Giddey join other prominent PUMA athletes, including Tyrese Haliburton, LaMelo Ball, and Breanna Stewart.

The partnership is expected to leverage Giddey's Australian background to expand PUMA's presence internationally. PUMA aims to grow its brand and basketball category globally through this deal.

In his first season with the Bulls, Giddey averaged 14.6 points per game, 8.1 rebounds per game, and 7.2 assists per game. He ranked among the league leaders in assists and rebounds, and recorded seven triple-doubles.

BNN's Perspective:

This endorsement deal is a win-win for both Giddey and PUMA. Giddey gains a lucrative partnership with a growing brand, while PUMA adds a promising young talent to its roster. The move also highlights the evolving landscape of athlete endorsements and the increasing competition among sports brands. It will be interesting to see how this partnership unfolds and the impact it has on both Giddey's career and PUMA's brand recognition.

Keywords: Josh Giddey, PUMA, endorsement deal, Chicago Bulls, basketball, NBA, multi-year deal, sneakers, athletes, Tyrese Haliburton, LaMelo Ball, Breanna Stewart, Nike, Kobe series, assists, rebounds, triple-doubles, sports marketing, brand partnership

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