BJ Penn-branded gyms undergo makeover
3 minute readPublished: Saturday, June 21, 2025 at 10:05 am

BJ Penn-Branded Gyms Reopen Amid Concerns for Former UFC Champion
Five fitness centers in Hawaii, originally developed in partnership with retired mixed martial arts champion BJ Penn, are holding grand reopening celebrations today. The UFC GYM locations, which opened between 2012 and 2023, are undergoing a makeover, featuring new equipment and recovery centers. The reopening events, announced Friday, will include classes, entertainment, vendors, and demonstrations.
The reopening comes as Penn's public image has been marred by recent incidents. The former UFC Hall of Famer has faced legal troubles, including arrests related to his mother. Penn's family has expressed concerns about his well-being, citing potential traumatic brain injuries, drug abuse, and Capgras delusional syndrome. Court records indicate Penn believes his mother and others have been replaced by impostors.
The UFC GYM chain, which initially branded the locations as "BJ Penn signature clubs," is now carefully considering its association with the fighter. UFC GYM CEO Adam Sedlack stated the company is monitoring the situation and evaluating its branding. He emphasized the company's commitment to supporting the Penn family and creating a positive environment for members. Penn's name and image are still featured on the gyms' signage, though this may change. Penn does not personally own the Oahu locations, and the Hilo location is owned by the Penn family but operated by UFC GYM.
BNN's Perspective:
The situation surrounding BJ Penn is undoubtedly complex and concerning. While the UFC GYM chain is right to focus on its members and community, it's also important to acknowledge the gravity of the allegations and the family's pleas for help. It's a delicate balance between honoring a celebrated athlete and responding to serious personal challenges. We hope Penn receives the support he needs to address these issues.
Keywords: BJ Penn, UFC GYM, Hawaii, fitness, mixed martial arts, reopening, branding, legal troubles, family, mental health, traumatic brain injury, drug abuse, Capgras syndrome, Adam Sedlack, UFC, Hall of Fame, gyms, fitness centers