Bills new message to Josh Allen
3 minute readPublished: Monday, August 18, 2025 at 3:49 pm

Bills' New Message to Allen: Focus on the Game, Not the Stats
The Buffalo Bills are entering the 2025 NFL season with high hopes of finally securing their first Super Bowl victory. Leading the charge is quarterback Josh Allen, the reigning league MVP, who is expected to build upon his impressive performance from last year. Allen's efficiency last season, marked by a career-low interception rate, was a key factor in the team's success.
Under the guidance of new offensive coordinator Joe Brady, Allen is being given a clear directive: focus on making the right reads and progressing through his progressions, rather than worrying about distributing the ball to specific receivers. Brady emphasizes that he will manage the play calls to ensure all players get their opportunities, relieving Allen of the pressure to force the ball to certain targets. This approach aims to allow Allen to play "sound football," making smart decisions and trusting the offensive system.
The Bills are entering the season with heightened expectations, particularly after making key offseason acquisitions, including veteran pass rusher Joey Bosa. While the team faces stiff competition in the AFC, including the Kansas City Chiefs and Baltimore Ravens, the Bills believe they have a strong opportunity to contend for the championship with Allen in his prime. The season kicks off with a playoff rematch against Baltimore at home on September 7.
BNN's Perspective: The Bills' strategy of simplifying Allen's responsibilities and focusing on overall offensive efficiency seems like a smart move. By removing the pressure to force the ball to specific players, Allen can focus on making the best decisions for the team, which could lead to a more balanced and effective offense. However, the team will need to execute consistently and stay healthy to overcome the challenges posed by their AFC rivals.
Keywords: Buffalo Bills, Josh Allen, Joe Brady, NFL, Super Bowl, AFC, Joey Bosa, Football, Quarterback, Offense, Season, Baltimore Ravens, Kansas City Chiefs