Bill Belichick, Jordon Hudson have new reason to be upset with Patriots

Published: Wednesday, September 10, 2025 at 3:27 am

Belichick and Hudson Face Trademark Setback with Patriots

In a developing story that adds another layer to the strained relationship between Bill Belichick and the New England Patriots, the former coach and his girlfriend, Jordon Hudson, have encountered a setback in their trademark applications. Through Belichick's company, TCE Rights Management, they sought to trademark several phrases, but the U.S. Patent and Trademark Office denied four of those applications.

The reason for the denial, according to reports, is the potential for consumer confusion with existing trademarks owned by the Patriots. The phrases in question included "Do Your Job (Bills Version)," "Ignore the Noise (Bills Version)," "The Belestrator (Bills Version)," and "No Days Off (Bills Version)." The Patriots already hold the rights to these phrases without the "Bills Version" additions.

This development is likely to further complicate the already tense relationship between Belichick and the Patriots organization. Recent reports indicate that Belichick has banned Patriots scouts from accessing North Carolina's practice facility, preventing them from observing Tar Heels players in person. Belichick cited his current lack of welcome at the Patriots facility as the reason for this decision. However, Patriots head coach Mike Vrabel has publicly disputed this claim.

The trademark dispute adds another chapter to the ongoing narrative of the relationship between Belichick and the Patriots, raising questions about the future dynamics between the two parties.

BNN's Perspective:

This situation highlights the complexities of professional relationships, especially when intertwined with business ventures. While the trademark denial is a setback for Belichick and Hudson, it also underscores the importance of protecting intellectual property. The ongoing tension between Belichick and the Patriots is unfortunate, but it's a reminder that even successful partnerships can face challenges when individuals move in different directions.

Keywords: Bill Belichick, Jordon Hudson, New England Patriots, trademarks, TCE Rights Management, U.S. Patent and Trademark Office, Do Your Job, Ignore the Noise, The Belestrator, No Days Off, Mike Vrabel, North Carolina, relationship, NFL, sports, business

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