Big Brother Season 27 Winner Revealed: Who Won the $750,000 Prize?

Published: Monday, September 29, 2025 at 2:24 am

Big Brother Season 27 Crowns Ashley Hollis as Winner

The winner of *Big Brother* Season 27 has been announced, with Ashley Hollis taking home the grand prize of $750,000. After 83 days of intense competition and constant surveillance, Hollis emerged victorious after a final showdown against fellow houseguests Vince Panaro and Morgan Pope. The finale, which aired on Sunday, saw the final three compete in a series of challenges to determine the final two. A jury of their former housemates then cast their votes, ultimately crowning Hollis the champion with a 6-1 vote. Panaro secured the runner-up position, earning a $75,000 prize.

The season also revealed Keanu Soto as America's Favorite Houseguest, awarding him $50,000 after receiving 65% of the public vote. Adding another layer of intrigue, the identity of "The Mastermind," a masked figure who introduced chaos into the game, was unveiled. The Mastermind was revealed to be a trio of former players: Jessie Godderz, Frankie Grande, and Eric Stein, a secret that remained hidden from the current contestants.

The finale was hosted by Julie Chen Moonves. Season 27 saw a significant surge in viewership and streaming numbers. CBS reported that viewers spent 8.4 billion minutes watching the show, a 27% increase from the previous season. This figure includes viewership across CBS episodes, live feeds on Paramount+, and Pluto TV. The series also achieved its most-streamed summer ever for full episodes on Paramount+. The show averaged 5.1 million viewers per episode after the first 35 days, a 23% increase from Season 26. Live feed streaming also saw a 35% increase year over year. The show also ranked as the No. 2 most-watched title on Paramount+ based on total minutes since its July premiere, including live feeds. Social media engagement also soared, with 10.76 billion potential social impressions and 2.95 million mentions, up 52% and 19% respectively from the previous season.

BNN's Perspective: The continued success of *Big Brother* underscores the enduring appeal of reality television. The show's ability to generate significant viewership and social media buzz, even after 27 seasons, is a testament to its effective formula of competition, social dynamics, and strategic gameplay. The increased streaming numbers suggest a growing audience seeking more immersive experiences, and the show's success in this area is notable.

Keywords: Big Brother, Season 27, winner, Ashley Hollis, Vince Panaro, Keanu Soto, America's Favorite Houseguest, Julie Chen Moonves, CBS, Paramount+, viewership, streaming, reality TV, finale, competition, prize, The Mastermind

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