BetterAlt Rolls Out Its Top Wellness Supplements on Target.com

Published: Wednesday, August 13, 2025 at 5:37 pm

BetterAlt Expands Reach with Target.com Launch

BetterAlt, a wellness supplement company, is broadening its distribution by launching its product line on Target.com, starting July 29th. This move aims to provide consumers with easier access to the brand's Ayurveda-inspired supplements, which are designed to support various health needs.

The initial rollout includes BetterAlt's most popular products. These include She-lajit Honey Sticks, formulated with shilajit, saffron, and shatavari, which are intended to boost energy, balance hormones, and support reproductive and postnatal health. Shilajit Seamoss All-in-One Capsules, containing over ninety essential minerals and ingredients like ashwagandha and ginseng, are designed to promote everyday strength and vitality. Ashwagandha Honey Sticks, made with KSM-66 ashwagandha, organic honey, and vanilla, are targeted at reducing fatigue, improving focus, and promoting relaxation and sleep. Shilajit Honey Sticks, combining Himalayan shilajit with organic honey, are designed to enhance strength, stamina, nutrient absorption, and mental clarity. Finally, Pure Shilajit Resin Gummies, flavored with tamarind and using plant-based pectin, are intended to support energy, vitality, hormone regulation, and overall wellness.

BetterAlt emphasizes its commitment to quality and scientific backing. All products undergo third-party lab testing at ISO-certified laboratories to ensure purity and potency. The company also offers FDA manufacturing certifications upon request. The brand's success is evident in its sales figures, with Himalayan Shilajit products having sold over fifteen million servings and 1.5 million customers having tried their formulas in the first year of operations. BetterAlt also holds a strong presence on digital platforms, consistently ranking among the top health brands on TikTok Shop and frequently holding the top spot in its Amazon categories.

The partnership with Target.com is seen as a step towards making high-quality, natural supplements more accessible to a wider audience. BetterAlt, headquartered in the United States, has expanded to markets across North America, Asia, and Europe.

BNN's Perspective:

This partnership between BetterAlt and Target.com reflects the growing consumer interest in accessible and science-backed wellness solutions. While the market is competitive, BetterAlt's focus on traditional remedies and rigorous testing could resonate with health-conscious consumers. This expansion strategy appears well-timed to capitalize on the increasing demand for convenient and trusted wellness products.

Keywords: BetterAlt, Target.com, supplements, Ayurveda, wellness, health, shilajit, ashwagandha, honey sticks, capsules, gummies, energy, vitality, hormone balance, natural, accessible, online retail, digital marketplace

Full Story