Ben & Jerrys co-founder Jerry Greenfield quits over censorship spat with Unilever

Published: Wednesday, September 17, 2025 at 1:51 pm

Ben & Jerry's Co-founder Resigns Citing Censorship Concerns

Ben & Jerry's co-founder Jerry Greenfield has resigned from the company, citing concerns over Unilever's perceived stifling of the brand's commitment to public activism. The announcement was shared by co-founder Ben Cohen via an open letter from Greenfield.

In the letter, Greenfield described his departure as a difficult decision, emphasizing the importance of the company's independence in pursuing its values. He highlighted the unique merger agreement negotiated with Unilever in 2000, which he believed guaranteed the company's social mission and values. Greenfield expressed disappointment that this independence, in his view, has been eroded. He noted that his resignation comes at a time when the current administration is attacking civil rights, voting rights, the rights of immigrants, women, and the LGBTQ community.

Greenfield's resignation follows a lawsuit and other disputes. Unilever fired its chief executive, David Stever, over his support for the brand's political activism. The company also sued Unilever for censorship over its views supporting Palestinians in the war between Israel and Hamas.

Magnum, another brand owned by Unilever, stated that it has attempted to engage with the co-founders. A Magnum spokesperson said the company disagrees with Greenfield's perspective and has sought to have a constructive conversation on how to strengthen Ben & Jerry's values-based position.

BNN's Perspective:

This situation highlights the ongoing tension between corporate ownership and the desire for independent social activism. While Unilever may have legitimate business considerations, the departure of a co-founder over perceived censorship raises questions about the balance between profit and principle. It underscores the challenges companies face when navigating complex social and political issues, particularly when those issues are deeply divisive.

Keywords: Jerry Greenfield, Ben & Jerry's, Unilever, resignation, censorship, activism, social mission, David Stever, Magnum, political views, Israel, Hamas, civil rights, voting rights, LGBTQ community, immigrants, women, co-founder

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