Behind the Scenes With Margaret Qualley and A$AP Rocky on Set for Chanel

Published: Sunday, November 30, 2025 at 2:00 pm

Chanel Campaign Film Features Margaret Qualley and A$AP Rocky

A new short film for Chanel, starring Margaret Qualley and A$AP Rocky, is set to debut on December 2nd. The film, directed by Michel Gondry, captures the pair in a downtown Manhattan setting. The project marks a collaboration between the fashion house and two prominent figures in the entertainment industry.

Qualley, known for her previous work with Chanel and other short films, expressed her excitement about working with Gondry, citing his film *Eternal Sunshine of the Spotless Mind* as a favorite. Rocky, a musician and designer, also shared his admiration for Gondry, drawing inspiration from his films for his own music videos. The campaign appears to be a natural fit for both, with Gondry describing the direction as "easy and natural."

The film showcases Qualley and Rocky interacting in various scenes, including a proposal scene. The campaign also highlights Rocky's recent achievements, including his work as an actor and designer. Rocky emphasizes the importance of cohesion across all creative elements, from music and video to fashion and overall atmosphere.

BNN's Perspective: This collaboration between Chanel, Qualley, and Rocky seems like a smart move. It brings together established talent with a fresh perspective, promising a visually appealing and culturally relevant campaign. The focus on a cohesive creative vision, as expressed by Rocky, suggests a thoughtful approach that could resonate with a wide audience.

Keywords: Margaret Qualley, A$AP Rocky, Chanel, short film, Michel Gondry, fashion, campaign, New York City, film, collaboration, designer, music, actress, couture, artistic director

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