Beauty Influencer Shot Dead at 23 During TikTok Livestream Filmed at Her Own Salon

Published: Thursday, May 15, 2025 at 12:21 am

Beauty Influencer Valeria Marquez Shot Dead During TikTok Livestream in Mexico

In a shocking incident that has sent shockwaves through the online community, 23-year-old beauty influencer Valeria Marquez was fatally shot while livestreaming from her beauty salon in Jalisco, Mexico. The tragic event unfolded around 6:30 PM, as Marquez was actively filming live content on TikTok at her Blossom Beauty Lounge.

According to the local attorney general's office, a man entered the salon and fired a gun at Marquez. The fatal shot was captured on camera, with the video showing Marquez clutching her ribcage before collapsing. The footage has since circulated widely across various social media platforms.

Authorities responded to 911 calls and confirmed Marquez's death at the scene. Paramedics verified that she had no vital signs. Police officers and agents from the public prosecutor's office are currently gathering evidence and investigating the incident to identify the person or people responsible. The Jalisco Institute of Forensic Sciences has collected evidence, and Marquez's body was transported for an autopsy and official identification.

Marquez, who had a significant online following with 149,000 Instagram followers and over 114,000 TikTok followers, was known for her beauty content and modeling photos. Her final posts included selfies and professional modeling shots. News of her death prompted an outpouring of grief from her followers, many of whom expressed shock and sadness in the comments on her recent posts, calling for justice. The investigation is ongoing.

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