Apples F1 Debuts with $55 Million, Marking Its Biggest Box Office Success

Published: Sunday, June 29, 2025 at 5:26 pm

Apple's "F1" Speeds to Box Office Victory with $55 Million Debut

Apple has scored its biggest box office success to date with the debut of "F1 The Movie." The film, which premiered over the weekend, earned an estimated $55.6 million in North American cinemas and a global total of $144 million. This marks a significant achievement for the tech giant, which has previously seen mixed results with its original film releases.

While some Apple Original Films have found success on streaming platforms, "F1" represents the company's first foray into the summer blockbuster scene. The project was secured through a competitive bidding process, drawing on the expertise of the production team behind the hit film "Top Gun: Maverick." Apple collaborated with Warner Bros. for the release, featuring a cast including Brad Pitt.

The film's production budget exceeded $200 million, meaning it still has a ways to go to turn a profit. However, the strong opening weekend suggests positive momentum. The film's success is attributed to the excitement surrounding Formula 1 racing, as well as the compelling story crafted by the cast and creative team.

"F1" benefited from the popularity of the Formula 1: Drive to Survive series and the involvement of director Joseph Kosinski and producer Jerry Bruckheimer, who also worked on "Top Gun: Maverick." The filmmakers utilized IMAX cameras inside the cockpit to create an immersive experience, with IMAX and large-format screens accounting for a significant portion of ticket sales.

Warner Bros. anticipated strong performance overseas, where Formula 1 enjoys greater popularity. The studio employed targeted marketing campaigns to reach audiences worldwide. Early reviews have been positive, and audience reaction has been even better, suggesting the film could maintain its momentum despite upcoming competition.

Other films in the top 10 include "How to Train Your Dragon," "Elio," and "M3gan 2.0."

BNN's Perspective:

The success of "F1" is a win for Apple, demonstrating the potential of theatrical releases to elevate its brand and prestige. While the film's ultimate profitability remains to be seen, its strong debut signals a promising shift for Apple in the competitive world of cinema.

Keywords: Apple, F1 The Movie, Box Office, Brad Pitt, Warner Bros., IMAX, Formula 1, Top Gun: Maverick, Movie, Film, Cinema, Premiere, Weekend, Release

Full Story